Choose Your Own Construction Marketing Journey Is Now Available
The decisions are yours now.
Perryn Olson’s new book, Choose Your Own Construction Marketing Journey, is officially available from Plumb & True Press.
Written specifically for construction marketers and company leaders, the book takes a different approach to business education.
Rather than giving readers another collection of marketing rules, Olson presents realistic construction-industry situations and asks readers to choose what happens next.
Every scenario offers three paths. Every decision has consequences. And there is rarely one universally correct answer.
The book draws on more than two decades of construction marketing experience to explore questions involving business growth, pursuits, positioning, marketing leadership, client relationships, differentiation, and the sometimes messy realities of trying to improve marketing inside a construction company.
Readers will also find Executive Briefs, practical Field Manuals, CMO’s Take commentary, deeper Plumb & True observations, and Reframes designed to challenge conventional industry thinking.
The book can be read individually, but its scenarios are also designed to spark conversation among marketing teams, business-development professionals, and company leadership.
Ask several people inside the same construction company to solve the same scenario, and you may discover they are solving completely different problems.
That is part of the point.
Choose Your Own Construction Marketing Journey is available in paperback for $24.99.
ISBN: 979-8-9972837-0-4
By perryn@aeccmos.com