CMO Office Hours
Expert Advice When You Need It
CMO Office Hours
Sometimes you need a seasoned construction marketer to help you see the next move.
CMO Office Hours gives construction leaders and in-house marketing teams direct access to experienced CMO-level judgment without a long-term engagement.
90 minutes. $500. No retainer.
Bring a marketing challenge, opportunity, decision, or idea. We’ll work through it together, pressure-test your assumptions, identify what matters most, and give you clearer direction on what to do next.
Bring the problem. We’ll help you find the direction.
Construction marketing problems are rarely solved by another generic tactic.
- Are we positioning our company the right way?
- Why are we still competing on price?
- Should we rebrand?
- How should marketing support a new market or service line?
- Is our marketing plan focused on the right priorities?
- Are we spending money in the right places?
- How should we differentiate from competitors that all look and sound the same?
- Does this agency recommendation actually make sense?
- How should we market an acquisition or new brand?
- What should our internal marketing team focus on next?
CMO Office Hours gives you 90 focused minutes to work through questions like these with someone who has spent decades marketing construction and A/E/C companies.
You’re not buying another marketing deliverable. You’re buying experienced judgment about what to do next.
The goal is not to leave with a polished report; the goal is to leave with better direction.
Experienced marketing judgment, without the big commitment
Many construction companies already have people who can execute.
They have a marketing director, coordinator, agency, business development team, or outside partners capable of doing the work. What they may not have is a senior marketing leader helping determine which work matters most.
CMO Office Hours can help you:
- Pressure-test a marketing strategy or idea.
- Prioritize competing initiatives.
- Clarify positioning and differentiation.
- Think through a growth opportunity.
- Review your marketing approach with an experienced outside perspective.
- Give an internal marketer additional strategic direction.
- Identify what not to spend time or money on.
- Decide whether you actually need a fractional CMO.
Great for:
- For smaller contractors, it can provide access to senior marketing experience without a $5,000-per-month commitment.
- For larger contractors, it can give an established internal team a CMO-level sounding board when they need one.
- And for companies considering A/E/C CMOs, it is a practical way to experience how we think before making a larger commitment.
What happens during Office Hours?
This is a working session, not a presentation.
We’ll usually spend the first 10–15 minutes understanding your company, market, goals, challenges, and what prompted you to schedule the meeting.
From there, we work.
We may map out a rough strategy, challenge an assumption, review something on screen, identify priorities, develop ideas, or dig deeper until we understand the real marketing problem.
There is no predetermined agenda because your company does not have the same problem as every other contractor. That is the point.
What’s included in Office Hours
Your $500 Office Hours session includes:
- 90 minutes of focused CMO-level advisory time.
- Virtual meeting with up to three participants from the same company.
- Discussion of one company, including its divisions or subbrands.
- Meeting notes and any working documents created during the session.
- Reasonable follow-up questions by email to clarify what we discussed.
If a follow-up question turns into a new strategic issue, we may recommend scheduling another Office Hours session.
What’s not included
CMO Office Hours is not intended for technical implementation or detailed technical audits like CRM configuration, technical SEO or HTML review, software setup, and in-depth market research.
We will absolutely discuss the strategy behind CRM, SEO, websites, digital marketing, and other tools. We simply stay focused on what you should do and why, rather than spending your advisory time clicking through software settings.
A/E/C Marketing Experience
Clients below represent our CMOs’ experience at past employers, agencies, and freelance relationships.
How to get the most from your 90 minutes
You do not need to prepare a presentation. It helps to come ready to explain:
- What your company does and who you serve.
- What you are trying to accomplish.
- What prompted you to schedule the session.
- What you have already tried.
- What marketing resources you currently have.
- The most important thing you want to figure out during our time together.
If there are websites, proposals, marketing plans, campaigns, dashboards, competitors, or other materials you want to discuss, simply have them ready to share on screen.
Come back when you
need another set
of experienced eyes
Office Hours is not limited to a single session. In fact, occasional follow-up sessions can be useful when a new challenge, decision, or opportunity arises.
You might meet with us now to work through positioning, return in several months to review a marketing plan, and come back later when your company enters a new market.
You do not need weekly consulting to benefit from experienced marketing judgment. Sometimes 90 focused minutes is enough to get moving again.
CONSIDERING A
FRACTIONAL CMO?
START WITH 90 MINUTES.
CMO Office Hours can also serve as a test drive.
If you decide within 60 days that A/E/C CMOs should take a larger role in leading your marketing, we will credit your $500 Office Hours fee toward your new engagement.
By then, we already understand more about your company, goals, challenges, and team, which gives us a head start on onboarding.
Frequently Asked Questions about our CMO Office Hours
Who is CMO Office Hours for?
Office Hours is designed for contractors, A/E/C companies, ConTech companies, and other businesses serving the construction industry.It works particularly well for smaller contractors that need experienced direction but are not ready for a fractional CMO, as well as larger companies with internal marketing teams that need occasional senior-level guidance.
How much does it cost?
CMO Office Hours is $500 for a 90-minute session and is prepaid when you book.
How many people can attend?
Up to three people from the same company may participate.That could include an owner or CEO, marketing leader, business development leader, or another person involved in the decision we are discussing.
Does the CMO prepare before the meeting?
Advance research and preparation are not included.That is intentional. We want to hear your situation directly, ask questions, and develop our recommendations without preconceived conclusions.
Do I need to complete an intake form?
We provide a short intake form that should take about five minutes, but it is optional.The most useful information is what prompted you to schedule the session and what you hope to figure out during our time together.
Will I receive a written strategy afterward?
No formal strategy or polished deliverable is included.We will share meeting notes and any documents we create while working together during the session.The value of Office Hours is the conversation, questions, judgment, and direction.
Can you review our current marketing?
Yes, strategically.We can discuss your website, marketing plan, campaigns, proposals, positioning, branding, agency recommendations, budget, or other marketing activities.Office Hours is not intended for detailed technical reviews such as HTML audits, CRM configuration, or technical SEO implementation.
Can we book more than one session?
Absolutely.Office Hours can be used whenever you encounter another meaningful marketing decision, challenge, or opportunity.It is not intended to become a weekly consulting engagement, but occasional sessions are encouraged.
Can I ask follow-up questions afterward?
Yes. You are welcome to email reasonable clarification questions about what we discussed.If the question introduces a new strategic issue that requires meaningful discussion, we may recommend another Office Hours session.
What if we decide we need more help?
If you begin a larger A/E/C CMOs engagement within 60 days of your Office Hours session, we will credit the $500 session fee toward your engagement.
How far in advance can I book?
Office Hours availability is released on a rolling six-week calendar.
How magnetic is your construction brand?
Address
- (504) 233-4027
- build@aeccmos.com
- New Orleans, LA, USA
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