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Construction companies spend a lot of time thinking about what their websites, proposals, presentations, and social media say about their brands. Meanwhile, the biggest brand experience they have may be sitting on a city block for 18 months. Your jobsite is probably the most visible expression of your construction brand, and it may be the […]

At some point, ordering company apparel and branded merchandise stops being a simple marketing task. Twenty-five employees need shirts in different sizes. A new superintendent needs PPE shipped to a jobsite. Another office needs jackets. A project team needs new wayfinding signs. Someone wants business cards. An employee asks whether they can order another hat […]

Most companies want marketing to generate more leads, more meetings, and more prospects responding to business development. There is one problem with that expectation: most of your potential buyers do not need what you sell right now. LinkedIn’s B2B Institute calls this the 95–5 Rule. Its research suggests that in many B2B categories, roughly 5% […]

A friend recently texted me after reading one of the stories in my book, Choose Your Own Construction Marketing Journey. She wanted to know if it was really true. Unfortunately, it was. A business developer I knew had spent more than three years pursuing what would have been the largest project in his company’s history, […]

Most construction companies do not have a shortage of things to talk about. They have a system problem. Marketing publishes a project announcement on Monday, a safety photo on Wednesday, and realizes on Friday that nobody has posted to LinkedIn recently. Someone writes a blog article because SEO is on the annual plan. An executive […]

Construction leaders rarely question the ROI of a new estimator, project management platform, piece of equipment, or business development hire. Brand investment tends to face a different standard. What will we actually get from it? It is a fair question. A new logo does not guarantee new revenue. A prettier website does not improve margins […]

AI has made it easier than ever to create competent marketing. A contractor can generate website copy, social posts, recruiting content, emails, proposal language, and ad concepts in minutes. That convenience comes with a downside: it is also easier than ever to sound like everybody else. Give an AI tool a generic prompt to write […]

For years, search engine optimization followed a fairly familiar formula. A company identified the terms its prospective clients were searching for, created pages and articles around those terms, optimized the website, built links, and tried to move higher in Google’s rankings. That foundation has not disappeared, but the way people find and evaluate information is […]

Construction companies often reach a point where referrals, relationships, and occasional marketing projects are no longer enough to support where the business is going. The company may want to enter a new market, attract larger clients, improve its hit rate, strengthen recruiting, integrate an acquisition, or build a more recognizable brand. Leadership knows marketing needs […]

Construction companies know how to solve difficult problems. Their websites often fail to show that knowledge. A/E/C CMOs evaluated the websites of the 2026 ENR Top 400 Contractors [download ungated research report] to understand how effectively construction companies demonstrate experience, expertise, authority, and trust online. The average score was just 44.9 out of 100. Eighty-one […]

“How much should we budget for marketing?” It is one of the most common questions construction leaders ask me, and one of the hardest to answer with a simple percentage. There is no universal construction marketing budget that fits every contractor. The right investment depends on the company’s growth goals, markets, business model, existing team, […]

Construction leaders rarely question the ROI of a new crane, estimating platform, or project-management system. Those investments have visible costs and measurable outcomes. A rebrand can be harder to evaluate. The investment is easy to calculate, but the return may appear in several places: stronger recruiting, better clients, higher pursuit hit rates, improved margins, greater […]