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CMO traditionally stands for Chief Marketing Officer. In construction, I think it should also stand for Construction Marketing Officer™. That isn’t just wordplay. Construction companies operate in a market where buying decisions can take years, competitors sometimes become joint-venture partners, subcontractors are both vendors and extensions of the client experience, and a single pursuit can […]

There are few things more frustrating to a construction executive than losing a good project to a contractor they know is weaker. Maybe the competitor has less relevant experience. Maybe they have a bad reputation, are difficult to work with, or are known for sloppy, poor-quality work. Maybe everyone in the market knows they win […]

TL;DR: What Does a Fractional CMO Do for a Construction Company? A fractional CMO helps a construction company achieve its growth goals by making sure the company is pursuing the right clients, the right projects, and the right employees—not simply generating more activity. For a growth-minded contractor, that typically means defining the Ideal Client Profile, […]

I began working with construction companies in 2005. During the more than 20 years since, I have watched construction marketing grow from a largely proposal-driven support function into a discipline capable of influencing nearly every important part of the business. The industry has made progress, but too many construction companies still treat marketers as order […]

A/E/C CMOs is a construction marketing firm primarily offering fractional Chief Marketing Officer services to growth-minded construction companies. But the bigger idea is not simply giving contractors access to a part-time marketing executive. A/E/C CMOs exists to help construction companies build stronger businesses through better marketing: attracting the right clients, pursuing more profitable work, creating […]