Brand Audit & Strategy
Brand Audit & Strategy
Know what to fix before you spend money fixing it.
Most construction companies do not have a shortage of marketing ideas. They have a shortage of clarity about which ones actually matter.
Our Brand Audit & Strategy engagement takes a comprehensive look at your brand, marketing, business development, market position, and growth goals, then turns what we find into a prioritized strategy your team can actually use.
It is the strategic foundation of our Fractional CMO engagement, without the ongoing leadership and implementation.
Single Brand: $20,000 / 60 days
Multi-Brand: $30,000 / 90 days
When growth stalls, doing more marketing isn't always the answer.
Companies usually come to us because something has changed.
Growth has stalled. New competition has entered the market. Leadership has changed. An acquisition has created brand confusion. The company is entering a new geography or sector. The website no longer represents the business. Marketing feels inconsistent. Or leadership knows the company needs to reposition itself but does not know where to start.
The temptation is to jump straight to tactics: redesign the website, refresh the logo, run ads, hire another marketer, or start producing more content.
Sometimes those are the right moves. Sometimes they aren’t.
Before investing more time and money, we help determine what is actually holding the company back and what should happen next.
A stronger brand starts deeper than the logo.
A brand is more than how your company looks. It is who you want to work with, what you want to be known for, why the right clients and employees should choose you, and whether your marketing reinforces the business you are trying to build.
We evaluate the entire marketing picture, including:
- Business and growth goals
- Ideal clients and target markets
- Brand positioning and differentiation
- Competitors and market conditions
- Messaging and brand personality
- Website, SEO, and digital presence
- Content and thought leadership
- Business development & marketing alignment
- Client experience & retention
- Recruiting and employer brand
- CRM, marketing systems, and automation
- Marketing team structure and resources
- Budget and marketing investment
- Measurement, KPIs, and reporting
We also look outside the leadership team’s conference room.
Depending on the engagement, our research can include client interviews, employee surveys, competitor analysis, and subcontractor interviews or surveys to understand how the market actually experiences your company.
Measure where the brand stands today.
Every engagement includes our comprehensive Magnetic Brand Score, an assessment of more than 30 areas that influence how effectively your company attracts the right clients, talent, and opportunities.
The score gives us a baseline, but the number is not the point.
The real value is understanding where the company is strong, where the gaps are, and which improvements are most likely to make a meaningful difference.
Then we build the roadmap.
The outcome is not a 100-page strategy deck that sits on a shelf.
You receive a prioritized marketing strategy and practical roadmap built around your company’s goals, resources, and appetite for growth.
That typically includes:
- Current-state Brand Audit
- Magnetic Brand Score
- Ideal Client Profile
- Brand positioning and differentiation
- Brand personality and messaging direction
- Strategic marketing priorities
- Website and digital recommendations
- Business development and marketing alignment
- Marketing team and resource recommendations
- Budget recommendations
- KPIs and measurement framework
- 12-month marketing roadmap
Where appropriate, we organize recommendations into Good, Better, and Best approaches based on available budget and how aggressively leadership wants to move.
You will know what we recommend, why we recommend it, and what should happen first.
BRAND AUDIT & STRATEGY ENGAGEMENTS
Choose the scope that fits your organization.
Single Brand
$20,000
Best for a construction company operating primarily under one brand.
Over approximately 60 days, we evaluate the business, market, brand, marketing operation, and growth priorities, conduct research, identify the most important opportunities, and build the strategic roadmap.
Investment: $20,000
Typical engagement: 60 days
Multi-Brand Organization
$30,000
Best for organizations managing multiple companies, divisions, acquired brands, or distinct market identities.
The additional scope allows us to evaluate how the brands relate to one another, where they should remain distinct, where they should align, and how the organization can manage its brand portfolio more intentionally.
Investment: $30,000
Typical engagement: 90 days
The packages are starting points, not boxes.
What happens after the strategy?
That depends on what your company needs.
You can take the strategy and execute it with your internal marketing team. You can use agencies and specialists to implement specific recommendations. A/E/C CMOs can also support select implementation needs.
Or we can continue as your Fractional CMO.
Because the Brand Audit & Strategy is the same foundational work that begins a Fractional CMO engagement, we can move directly into execution without spending the first few months figuring out the business all over again.
The strategy becomes the starting point rather than another document to revisit someday.
Get clear on what marketing needs to do next.
If your company has reached a point where the old marketing approach no longer matches where the business is headed, more activity is not necessarily the answer.
Start with the strategy.
Schedule a conversation to discuss where your company is today, where you’re trying to go, and whether a Brand Audit & Strategy makes sense.
How magnetic is your construction brand?
Address
- (504) 233-4027
- build@aeccmos.com
- New Orleans, LA, USA
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