News

The decisions are yours now.

Perryn Olson’s new book, Choose Your Own Construction Marketing Journey, is officially available from Plumb & True Press.

Written specifically for construction marketers and company leaders, the book takes a different approach to business education.

Rather than giving readers another collection of marketing rules, Olson presents realistic construction-industry situations and asks readers to choose what happens next.

Every scenario offers three paths. Every decision has consequences. And there is rarely one universally correct answer.

The book draws on more than two decades of construction marketing experience to explore questions involving business growth, pursuits, positioning, marketing leadership, client relationships, differentiation, and the sometimes messy realities of trying to improve marketing inside a construction company.

Readers will also find Executive Briefs, practical Field Manuals, CMO’s Take commentary, deeper Plumb & True observations, and Reframes designed to challenge conventional industry thinking.

The book can be read individually, but its scenarios are also designed to spark conversation among marketing teams, business-development professionals, and company leadership.

Ask several people inside the same construction company to solve the same scenario, and you may discover they are solving completely different problems.

That is part of the point.

Choose Your Own Construction Marketing Journey is available in paperback for $24.99.

ISBN: 979-8-9972837-0-4

What would you do?

That question is at the center of Perryn Olson’s new book, Choose Your Own Construction Marketing Journey, now available for preorder from Plumb & True Press.

Instead of simply telling construction marketers and leaders what they should do, the book puts readers inside realistic industry situations and asks them to make the decision.

Each scenario offers three possible paths. Readers choose one, turn to the corresponding section, and discover the consequences.

Some decisions work.

Some create problems no one anticipated.

And a few may feel painfully familiar.

The scenarios explore the realities of construction marketing, including pursuit decisions, growth, positioning, client relationships, marketing leadership, internal politics, limited resources, and the challenge of getting marketing taken seriously as a business function.

Additional Executive Briefs, Field Manuals, CMO’s Take commentary, Plumb & True insights, and chapter Reframes help readers apply the lessons to their own companies.

The approximately 250-page book was written specifically for construction marketers, business-development professionals, and company leaders who want marketing to contribute more to the business.

Choose Your Own Construction Marketing Journey will be available in paperback for $24.99.

Paperback ISBN: 979-8-9972837-0-4

How strong is your construction company’s marketing?

A/E/C CMOs has launched the Magnetic Marketing Grader, a simple self-assessment designed to help construction leaders evaluate the maturity and effectiveness of their marketing.

The grader asks 10 questions covering the fundamentals behind a stronger construction marketing organization and brand. Instead of requiring a lengthy audit or producing a complicated report, the assessment gives companies a quick indication of where they stand and where improvements could have the greatest impact.

The goal is not simply to tell companies they need to “do more marketing.”

Better marketing should help a construction company attract better-fit clients, improve differentiation, strengthen client retention, support recruiting, generate more intentional growth, and ultimately increase the value of the business.

The grader is built around A/E/C CMOs’ broader Magnetic Brand philosophy: the strongest construction brands do more than create awareness. They attract the right clients, employees, partners, referrals, and opportunities because the market understands why the company is valuable.

After completing the assessment, participants receive their score along with recommended steps for improving it.

You do not need perfect marketing to build a great construction company.

But understanding where the gaps are is a pretty good place to start.

A/E/C CMOs has officially launched as a construction marketing firm focused primarily on fractional CMO leadership for companies across the built environment.

Founded by construction marketing executive Perryn Olson, FSMPS, CPSM, CCMP, A/E/C CMOs was created to help construction companies move marketing further upstream—from executing requests to influencing growth, profitability, client retention, recruiting, differentiation, and business strategy.

Olson has worked with construction companies since 2005 and created A/E/C CMOs to build something larger than a traditional one-person consultancy.

“Construction companies do not need more marketing activity for activity’s sake,” Olson said. “They need experienced marketing leaders who understand how this industry actually works and can connect marketing decisions to the business.”

A/E/C CMOs provides fractional CMO leadership for contractors and other companies serving the built environment. Its Construction Marketing Officer™ approach reflects the realities of the industry, including long sales cycles, proposals, business development, backlog, capacity, market sectors, geographic expansion, talent acquisition, client relationships, and the pursuit of better-fit work.

The firm will also invest in original construction marketing research, publishing, education, and tools designed to raise the standard of marketing throughout the industry.

The goal is straightforward: help construction companies build more valuable, differentiated, and magnetic brands.