perryn@aeccmos.comA/E/C CMOs has officially launched as a construction marketing firm focused primarily on fractional CMO leadership for companies across the built environment.
Founded by construction marketing executive Perryn Olson, FSMPS, CPSM, CCMP, A/E/C CMOs was created to help construction companies move marketing further upstream—from executing requests to influencing growth, profitability, client retention, recruiting, differentiation, and business strategy.
Olson has worked with construction companies since 2005 and created A/E/C CMOs to build something larger than a traditional one-person consultancy.
“Construction companies do not need more marketing activity for activity’s sake,” Olson said. “They need experienced marketing leaders who understand how this industry actually works and can connect marketing decisions to the business.”
A/E/C CMOs provides fractional CMO leadership for contractors and other companies serving the built environment. Its Construction Marketing Officer™ approach reflects the realities of the industry, including long sales cycles, proposals, business development, backlog, capacity, market sectors, geographic expansion, talent acquisition, client relationships, and the pursuit of better-fit work.
The firm will also invest in original construction marketing research, publishing, education, and tools designed to raise the standard of marketing throughout the industry.
The goal is straightforward: help construction companies build more valuable, differentiated, and magnetic brands.
