perryn@aeccmos.comWhat would you do?
That question is at the center of Perryn Olson’s new book, Choose Your Own Construction Marketing Journey, now available for preorder from Plumb & True Press.
Instead of simply telling construction marketers and leaders what they should do, the book puts readers inside realistic industry situations and asks them to make the decision.
Each scenario offers three possible paths. Readers choose one, turn to the corresponding section, and discover the consequences.
Some decisions work.
Some create problems no one anticipated.
And a few may feel painfully familiar.
The scenarios explore the realities of construction marketing, including pursuit decisions, growth, positioning, client relationships, marketing leadership, internal politics, limited resources, and the challenge of getting marketing taken seriously as a business function.
Additional Executive Briefs, Field Manuals, CMO’s Take commentary, Plumb & True insights, and chapter Reframes help readers apply the lessons to their own companies.
The approximately 250-page book was written specifically for construction marketers, business-development professionals, and company leaders who want marketing to contribute more to the business.
Choose Your Own Construction Marketing Journey will be available in paperback for $24.99.
Paperback ISBN: 979-8-9972837-0-4
